What's Being Discussed

Marketing contracts update: The committee will receive a status report on the ongoing Request for Proposal (RFP) process for selecting marketing contractors for Hawaiʻi Tourism Authority (HTA).
gohawaii.com review: The committee will discuss website performance metrics, the budget, and plans for developing the official Hawaiʻi tourism website. Note: Part of this discussion may move into a closed executive session not open to the public, to protect competitively sensitive information and address legal or personnel matters.
Meeting minutes: The committee will review and approve notes from its previous meeting on May 12, 2026.

Decisions Expected

A vote to approve the minutes from the May 12, 2026 meeting is expected.
The marketing contracts RFP update may lead to further direction or next steps, though no final contract vote is listed on the agenda.
Discussion of gohawaii.com strategy could result in guidance on budget priorities or website development direction.

Who Should Pay Attention

Tourism industry businesses — including marketing agencies, media companies, and vendors who may be interested in HTA marketing contracts.
Hawaiʻi residents who want to follow how the state promotes Hawaiʻi as a visitor destination and how tourism marketing dollars are spent.
Anyone interested in HTA's digital strategy, including how gohawaii.com is managed and funded.

The meeting is open to the public via Zoom on Wednesday, August 12, 2026 at 2:30 p.m. Public testimony is welcome — oral comments are limited to five minutes per person per agenda item.