What's Being Discussed

• Budget update: The board will review the current financial status of both the Hawai'i Tourism Authority (HTA) and the Hawai'i Convention Center (HCC) for Fiscal Year 2026.
• Convention Center rooftop construction: The CEO will provide a progress update on ongoing construction at the HCC.
• Marketing results: The board will receive a final report on two emergency marketing campaigns — a $6 million Maui recovery campaign and a $2 million demand acceleration campaign.
• Market conditions: A presentation will cover current tourism trends and market insights affecting Hawai'i.
• GoHawaii website redesign: The board will discuss plans to redevelop the state's main consumer travel website and form a working group to guide that effort.
• CEO search: The board will receive an update on the ongoing search for a new HTA President and CEO.
• Committee reports: Updates from the Branding and Film Tourism standing committees will be shared.

Decisions Expected

• Approval of minutes from the June 25, 2026 advisory board meeting.
• Formation of a GoHawaii Website Permitted Interaction Group and assignment of board members to it.
• The board may hold a closed executive session to discuss legal matters, personnel decisions, and confidential competitive information.

Who Should Pay Attention

• Maui residents and businesses affected by tourism recovery efforts.
• Tourism industry stakeholders including hotels, tour operators, and event venues.
• Film and media professionals interested in Hawai'i's film tourism initiatives.
• Anyone interested in how state tourism dollars are being spent.

This meeting is open to the public via Zoom or by phone at +1 669 444 9171 (Webinar ID: 897 1694 6377). Public testimony is limited to five minutes per person per agenda item. Written testimony can be emailed to Carole.M.Hagihara@hawaii.gov.